HOW ARE ADVERTISERS RESPONDING TO THE WAY AUDIENCES CONSUME CONTENT?
With new platforms emerging all the time, fresh advertising trends are also appearing. So what does the market look like now and where will spend take place going forward?
AN AREA OF GROWING IMPORTANCE FOR ADVERTISERS IS MEASURING PERFORMANCE
MOBILE OVERTAKES DESKTOP
Mobile’s dominant rise as a content platform and engagement tool for brands has been well documented. So how are advertisers responding? According to a recent eMarketer report, desktop ad spend still leads mobile by $1.18...
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