WITH MAGAZINE PUBLISHERS UNDER PRESSURE TO MONETISE THEIR ONLINE OFFERING IN NEW WAYS, SCOTT O’NEILL, SVP NORTH AMERICA, AT MPP GLOBAL, SUGGESTS SOME INNOVATIVE OPTIONS
“Continually evolving your brand proposition is critical to any paid content strategy...”
Decliningadvertising revenues and circulation figures are increasing the pressure on magazine publishers to find new ways of monetising content and to embrace alternative revenue streams. However, many fear the impact of paywalls on their audience and...
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