ALL POWER TO B2B
Stephan Scherzer, CEO of VDZ, the umbrella organisation of German Magazine Media Publishers, vice president of EMMA (the European Magazine Association) and member of the FIPP Management Board explains why B2B publishers are set for a strong future – and h
ON THING THAT EXCITES ME IS HOW OUR INDUSTRY RESPONDS TO THE CHALLENGE OF THE SPEED OF CHANGE AND THE BRUTAL DISRUPTION OF OLD MODELS
TELL US HOW YOU VIEW THE B2B MARKET AND HOW IT IS PERFORMING...
The big picture shows that B2B publishing in general has been in good shape for the past couple of decades. B2B publishers have not taken the view print vs digital - instead they have...
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