A REVOLUTION IN AUDIENCE MEASUREMENT
The current revolutionary disruption of the magazine business is being mirrored by equal disruption to measuring the power and audiences of magazine media. There are new methods and objectives. National associations are deeply involved, at several levels.
PUBLISHERS CAN AND MUST DO MORE TO PROVE THAT PRINTED MAGAZINES ARE EFFECTIVE FOR ADVERTISERS
CONSUMER DEMAND FOR MAGAZINE CONTENT IS GROWING
The MPA in the USA is taking a lead in demonstrating that total demand for magazine content is growing. Its Magazine Media 360º reports add together the audience numbers for each platform. The result...
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