A brilliant start for intrepid publishers

As magazines are rapidly morphing into platformneutral brands, Chris Llewellyn, FIPP President and CEO introduces the new WMM Guide with a reminder that the printed magazine is still at the heart of the brand.


IWASN’T SURE if the notorious Changi Prison in Singapore was still in use, but the threat of being sent to prison in Singapore was a pretty sobering thought. Which was what I faced back in 1998 when a very polite man from the Media Development...

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