Windows of opportunity

Publishers were quick to adopt technology’s money-saving and efficiency tools... but they were ill-prepared for how technology transformed consumer behavior. Many caught up quickly, however, and now offer a plethora of ways and platforms to do business ac

Chapter 08

The most profound changes in our business have been driven by technology. Beginning in earnest in the 1990s, what computing and the internet have done to media is akin to the transformative power of the printing press, radio and television during their...

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