How a 90-year-old magazine media house is reinventing itself

By B. Srinivasan, MD and publisher of Vikatan Group, Chennai, India
Reinventing Legacy Editorial & Sales Teams

What does a 90-year-old Tamillanguage magazine media house with diverse interests in print, TV, digital, and events do to move from a collection of silo’d, print-centric titles to a unified, digital- and mobilefocused content creation operation? The...

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