Artificial Intelligence (AI)

AI can be employed to learn about reader behaviour, using first-party and third-party data to, for example, pinpoint where a reader is in the buying process, and learn how to deliver the personalised messages and ads.

Media Tech

AI, or artificial intelligence, burst onto the media’s radar in 2016 with a sudden frenzy of chatbot launches. Perhaps the most pivotal event came in the spring when Facebook announced it was allowing developers to create chatbots for their brands or...

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