Artificial Intelligence (AI)
AI can be employed to learn about reader behaviour, using
first-party and third-party data to, for example, pinpoint where a reader is in the buying process, and learn how to deliver the personalised
messages and ads.
AI, or artificial intelligence, burst onto the media’s radar in 2016 with a sudden frenzy of chatbot launches.
Perhaps the most pivotal event came in the spring when Facebook announced it was allowing developers to create chatbots for their brands or...
Read latest Innovation Magazine 2017-2018 World Report online.