Artificial Intelligence (AI)
AI can be employed to learn about reader behaviour, using
first-party and third-party data to, for example, pinpoint where a reader is in the buying process, and learn how to deliver the personalised
messages and ads.
Media Tech
AI, or artificial intelligence, burst onto the media’s radar in 2016 with a sudden frenzy of chatbot launches.
Perhaps the most pivotal event came in the spring when Facebook announced it was allowing developers to create chatbots for their brands or...
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