THE ADVERTISING MODEL
Many publishers… hope to find a way to replace declining print revenues with online advertising. This is a fantasy, and incumbent print publishers who try to move to a digital-ad model are mostly doomed to failure.
Lately some big name media players have said it’s time to give up on advertising-supported media. Others argue we just need a better consumer ad experience with less intrusive ad formats (native, out-stream). And some maintain advertising is still the...
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