READER REVENUE
“As someone who cares deeply about
independent journalism, I love the idea that our most important financial relationship is with the reader, not the advertiser”
Lydia Polgreen Editorial director, NYT Global
Monetisation
The combination of the decline of print revenue and the damage done to the digital advertising model by ad fraud and ad blocking is forcing magazine media to consider revenue alternatives.
“Publishers will have to look for other sources of revenue,”...
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