Over 2.5 billion people have at least one messaging app on their smartphone, with Facebook Messenger and WHATSAPP leading the pack, according to the app companies’ annual reports collected by statistics company Statista “Social profiles are becoming the new apps, and chat the primary interface.” Tom Hyde Droga5 social communications strategy director


Remember when we thought social media was a big thing? Not so long ago, right? Well, messaging apps have now surpassed social media in terms of global users (it actually happened in March 2015, but few people were paying attention). Over 2.5 billion...

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