SALES AND SERVICES
Magazine publishers continue to be heavily involved in the actual production of native advertising. 65% will involve their normal editorial teams while 30% have an actual in-house studio and another 21% have a separate native ad team.
SALES AND SERVICES
In terms of selling native advertising it seems that magazine publishers are integrating the new format into the normal sales department. This year only 11% have a dedicated sales team for native advertising, down from 14% last year. The prices that...
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