OPPORTUNITIES & THREATS

There are a great many opportunities for publishers to pursue in native advertising. Especially for those that dare to move beyond their own platforms and leverage their storytelling skills in other channels.

OPPORTUNITIES & THREATS

There are, however, also threats. One of the biggest is the lack of separation between the editorial and the commercial side of the business. In this year’s report we find a terrifyingly high number of publishers all around the world not labeling their...

Read latest Native Advertising Trends 2017 online.

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