INTEGRATION

There is no doubt that native advertising is being more and more adopted by publishers. More than half are already providing native advertising products and services and less than 8% are ‘Less likely’ or ‘Not likely’ to do so.

INTEGRATION

At the same time 80% are positive towards native advertising with only 3% being negative, and where the pro-native people used to primarily be from the commercial side of the business we’re seeing more and more editorial people finding interest and...

Read latest Native Advertising Trends 2017 online.

Online newspapers at PressDisplay.