From strength to strength
The magazine media industry’s need for cost savings without compromising print quality led paper supplier UPM to launch a paper stock that delivers just that. Now firmly established in the market, UPM senior vice president Ruud van den Berg says it is now
Paper Partner: Print Innovation
Just over a year ago, Finnish-based paper provider UPM was faced with a challenging brief: help an airline client to reduce costs without compromising the high-quality paper finish that readers of its board magazine have come to value.
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