How to solve the ad blocking crisis: Fix, don’t fight
Fighting ad blocking companies and consumers is like blaming the messenger; publishers should fix their user experience to stop abusing readers with ads that slow browsers, assault readers’ eyes and ears, secretly harvest personal data, and dump malware o
Who’s to blame for the ad blocking crisis? Look in the mirror. Who can solve the crisis? Look in the mirror again. That’s right. We caused it. And we can solve it. But first, let’s take a step back to appreciate how we got ourselves into this...
Read latest Innovation Magazine 2016-2017 World Report online.