Key Insights

More consumers block ads, continuing the strong growth rates seen during 2013 and 2014.

41% YoY global growth Q2 2014 - Q2 2015 45 million Average MAUs in the United States Q2 2015 $21.8bn ad revenue blocked in 2015 16% of mobile Firefox users block ads


The findings • Globally, the number of people using ad blocking software grew by 41% year over year. • 16% of the US online population blocked ads during Q2 2015. • Ad block usage in the United States grew 48% during the past year, increasing to 45...

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