The IAB’s four-point plan to solve the ad-blocking crisis
Interactive Advertising Bureau president and CEO Randall Rothenberg, offered a four-point plan to solve the ad-blocking crisis and its underlying causes:
1The rapid race for consumer data must stop slowing the internet down. Everyone wants to own “insights” about the user, the ad and the site. But each digital ad is lugging around so many companies’ requests for data that the ads are physically,...
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