How to spot (and profit from) a trend

It could be as simple as just taking a step back and watching what’s going on right under your nose

Trend Spotting

All of the chapters you have read before this one focused on “how to”: How to fight ad blockers, how to produce cost-efficient video, how to create mobile-first content, how to use data wisely, how to maximise distributed content, how to create a...

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