Beyond print and digital: Case study: Bauer Media
Rob Munro-Hall, Group Managing Director at Bauer Media on extending the value of newsstand titles for consumers
“A large part of our business is still powered by big, weekly publications” Rob Munro-Hall, Group Managing Director, Bauer Media
While a mix of print and digital provides publishers with the opportunity to engage different audiences through different channels and platforms, and to enhance the brand experience in an always-on fashion, many are now seeking further brand extensions...
Read latest Future of Media - How digital-to-print revenue models continue to shape the industry online.