Role reversal Case study: Hearst Magazines

James Wildman, President and CEO, Hearst Magazines UK, on how the publisher is using reverse publishing


Hearst UK publishes 23 brands, including ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping – with its print and digital brands reaching more than one-in-three UK women and one-in-four UK men every month. James Wildman, the business’s president...

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