Media consumption habits around the world

SOURCES: Infinite Dial 18; Adobe’s State of Voice report 2018; Reuters Institute for the Study of Journalism 2018 Digital News Report; Audio Today 2018

▶ 44% (124 million) of the US population has listened to a podcast – up from 40% in 2017 ▶ Smart-speaker penetration approaches 50% ▶ WhatsApp is now used for news by around half of online users in Malaysia (54%) and Brazil (48%) and by around a...

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