Publishers double down on paywall content as digital subscriptions become key focus

Less than a year after the first issue of the Global Digital Subscription Snapshot, the focus of our report has grown to 13 million digital subscriptions, up from last year’s 10 million. In this report we reveal continued stellar digital subscription growth rates and a growing confidence in making reader revenue models work. “Users' willingness to pay has increased significantly, and paid content technology is now a key value driver of the digital distribution business. We're investing in a growth business.”