Publishers double down on paywall content as digital subscriptions become key focus

Less than a year after the first issue of the Global Digital Subscription Snapshot, the focus of our report has grown to 13 million digital subscriptions, up from last year’s 10 million. In this report we reveal continued stellar digital subscription growth rates and a growing confidence in making reader revenue models work. “Users' willingness to pay has increased significantly, and paid content technology is now a key value driver of the digital distribution business. We're investing in a growth business.”

Subscription Snapshot

IN JANUARY THIS YEAR, Condé Nast announced that it would be moving all titles and their content behind the company’s dynamic paywall. In doing so, they are one of the first major global magazine media players to go entirely behind a paywall. Whilst...

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