Types of paywalls
Paywalls are not one size fits all. Magazine media companies can choose a variety of options to fit their strategy and revenue goals. Choices range from a hard paywall, requiring everyone to pay for access to content, to the membership model, which relies on donations for content. In between, a variety of choices remain, including flexible, hybrid models like metered, freemium and premium models.
How To: Paywalls
The Times, UK; Financial Times. Best for strongly engaged audience. Might be successful for highly specialised magazine with rabid following, like Runners World or Wired.
New York Times, The Economist. Best for high quality, high...
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