Types of paywalls

Paywalls are not one size fits all. Magazine media companies can choose a variety of options to fit their strategy and revenue goals. Choices range from a hard paywall, requiring everyone to pay for access to content, to the membership model, which relies on donations for content. In between, a variety of choices remain, including flexible, hybrid models like metered, freemium and premium models.

How To: Paywalls

Hard: The Times, UK; Financial Times. Best for strongly engaged audience. Might be successful for highly specialised magazine with rabid following, like Runners World or Wired. Metered: New York Times, The Economist. Best for high quality, high...

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