A strategic approach

The term ‘innovation’ is being bandied about in every industry with increasing regularity. But what really is innovation? How do we embrace it and how does the magazine media industry approach it? "This is the first year we have felt supremely confident that the magazine and media industries are in a very good place with a lot of proven business models to choose from."


INNOVATION IS ONE of the most used buzzwords of the 21st century. Every industry leader of note has been quoted on the subject. The late Steve Jobs, Apple co-founder and CEO, once said that “Innovation distinguishes between a leader and a follower,”...

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