Govik is Chief Digital Officer at Mittmedia in Sweden, winner of the Best New Corporate Innovation Initiative Award at the INMA Global Media Awards. He explains how the business harnesses and stimulates innovation. “The drive to innovate comes from the user experience rather than protecting our position. We look at the users' needs and their behavioural shifts and use those as the basis for innovation.”


Digital news platform Mittmedia’s approach to innovation has not only delivered results within a business that evolved out of traditional newspapers but has also received recognition at global industry awards. What sets it apart from others in the...

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