Blending print and digital

Brands are seeing opportunities to innovate with the digital offshoots of their print offerings. In the advertising space a number of them have created ‘experiential content’ for their audiences by combining the two. "When Audi approached Departures, we knew we'd have to create a show-stopper."


DEPARTURES, a magazine published by Meredith Corporation exclusively for American Express Platinum Card Members, revealed a new print ad that animated organic light-emitting diode (OLED) taillights on the Audi A8 in the ad when the page was opened for...

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