The resource that sparks innovation

As publishers innovate to gain a competitive edge, print and paper trends also evolve. Antti Pokkinen, Product Portfolio Director at UPM, explains how the paper supplier innovates. "Seeing brands using tech to enhance the print experience – whether through talking covers or something experiential – excites us, because they enhance the reader experience and the value of print."


“People still love print,” says Antti Pokkinen, Product Portfolio Director at UPM. “There are many ways that people consume content, but print continues to add value to the wider media mix. It offers something completely different. That’s why it’s...

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