THE ADVERTISING BUSINESS MODEL
“Digital advertising is still a growth industry. With the ability to offer compelling content, brand safety, and high-end audiences, savvy publishers are wellpositioned to be prosperous in 2020.”
— Tim Bourgeois, Digital Media Auditor and Consultant
For all the doom and gloom about advertising, it nonetheless remains a growth area. The challenge is how to get your share. The advertising industry faces an “existential need for change,” according to a blunt report published in late autumn 2019 by...
Read latest Innovation in Media 2020-21 World Report online.