THE DATA BROKERS BUSINESS MODEL

“This is where first-party data becomes so important. Rather than developing entirely new inventory strategies, which is a heavy lift, publishers can look to what they already have — rich behavioural, subscriber, and social data, most of it seriously underleveraged. When used properly, first-party data can help publishers drive revenue in two ways — directly and indirectly. It can help them to stop working harder and start working smarter. — StreetFightMagazine