THE CLUB BUSINESS MODEL
“A subscription model requires audiences to pay money to get access to a product or service. A subscription conveys a transactional relationship. A membership model invites audiences to give their time, money, connections, professional expertise, ideas, and other non-financial contributions to support organisations they believe in.”
— Kate Myers, Executive Director/Revenue and Operations at First Look Media, a US-based journalism organisation
For starters, membership is not:
• A subscription by another name
• A branding campaign you can launch when revenue flags
• A strictly American media kind of thing
• A consultancy buzzword
What is it?
“In membership, there’s a different social...
Read latest Innovation in Media 2020-21 World Report online.