THE E-COMMERCE BUSINESS MODEL
“[What] smart publishers end up doing well is to become a discovery platform for their readers. The best sites aren’t just talking about deals… it’s really about what types of products are out there that reach this bar of ‘we want to write about it’.”
— Stackcommerce VP/Business Development Ben Gafni speaking to WhatsNewInPublishing
E-commerce and mobile commerce (m-commerce) together enable both the instant creation of a need and then the instant satisfaction of that need. Media companies’ brick-and-mortar pop-up stores do the same thing. The media company as a retailer business...
Read latest Innovation in Media 2020-21 World Report online.