THE EVENTS BUSINESS MODEL

The increasing benefits from events are being driven by the growth of the “experience economy.” According to the FIPP 2019 Events in Magazine Media report, 78% of millennials choose to spend money on a desirable experience rather than a material product. “People have so many digital experiences these days, they’re craving that live experience more and more.” — Michael Caruso, Editor-in-chief at Smithsonian Magazine.