THE BRAND LICENSING BUSINESS MODEL

“Robust brand extension strategies are vital to maintaining relevance in today’s hypercompetitive marketplace. To a degree, brand extendibility represents the most logical way to achieve profitable brand growth, however, many companies struggle with how far to stretch, where specifically to extend, and how to ensure success.” — Mitch Duckler, Managing Partner at Full Surge, a brand strategy consulting firm, told WhatsNewinPublishing