THE EDUCATOR BUSINESS MODEL
“Masterclasses started in 2010 to offer classroom-style sessions taught by an expert. These classes and workshops tend to have a higher price point than our Guardian Live events, because of the educational content provided. A masterclass could be three hours long, and over the course of one day, a weekend, or even running over six weeks.”
— Lyndal Reed, Head of Strategy and Development for the Guardian Live
The Educator business model might sound a lot like a subset of the Events business model. But it’s a horse of a different colour, wholly separate from the consumer-oriented festivals, awards dinners, travel excursions, bridal expositions, beach...
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