Innovation in Media 2019-2020 World Report - 25 Mar 2019
A SURVEY BY INNOVATION MEDIA CONSULTING FOR FIPP – THE NETWORK FOR GLOBAL MEDIA
JOHN WILPERS JUAN SENOR
Friends to the rescue
Fewer shiny things, please!
Why aren’t more media companies doing events?
Your data can be a gold mine
Profit or... minefield?
How does more engagement and more cash sound?
Media companies have had the DNA to be an agency for decades, we just didn’t know it
The Best Year EVER for Offbeat print media innovations
The Ad-pocalypse: More a Darwinian culling than a catastrophe
Empowering members to build market-leading international businesses
After a decade of challenges, a new decade of opportunity
See, want, buy
Free money? Not exactly…
Can lightning strike twice?
Path to a sustainable future
Good journalism is good business
Time to counter-attack!
Chill!
Success stories from the front
How to ride a winning horse
After a decade of challenges, a new decade of opportunity
T
Time to counterattack!
Time to counterattack!
The future of reader revenue
The future of reader revenue
The poster child of digital subscription success
How to
ride a
winning
horse
How to
ride a
winning
horse
The three main types of branded content
NYT T Brand Studio’s 12 tips for creating killer content
How to measure branded content success
More a Darwinian culling than a catastrophe
More a Darwinian culling than a catastrophe
Ad fraud is like a mutating virus
Hold the champagne
The costs of ad blocking
Free money? Not exactly…
Free money? Not exactly…
Who got the money?
See Want Buy
Damn good question
How does
more
engagement
more cash
sound?
How does
more
engagement
more cash
sound?
The first step in starting a membership programme
Five keys to a successful membership programme
Friends to the rescue
Friends to the rescue
Media companies have had the DNA to be an agency for decades, we just didn’t know it
Media companies have had the DNA to be an agency for decades, we just didn’t know it
It’s the story, stupid!
Not so fast: It’s not as easy as some make it look A
Your data can be a gold mine
Your data can be a gold mine
How NOT to monetise your data
Profit or... minefield?
Profit or... minefield?
Can lightning strike twice?
Can lightning strike twice?
Investing in horse wagons (it’s true!)
Fewer shiny things, please!
Fewer shiny things, please!
1 Voice - Enabled Devices The biggest potential market
The shiny new thing NONE of us want
2 Artificial Intelligence Robot-created content
3 Messaging Apps Where readers, but not advertisers are… yet
The bendable mobile phone
4 Augmented Reality Getting traction, but slowly
Chill!
Chill!
What the hell IS a blockchain?
A media blockchain success story
The Best Year EVER for Offbeat print media innovations
Talking covers
Stories told (almost) exclusively with sound
A
paper
jacket you
can wear
The ad
that
helps
you sleep
Stories told with songs, poems ,and board games
You don’t have to go to the store to try on makeup.
An ad
with
real beach
sand
Delivery by drone
Sometimes
the best
print ads
incorporate
a digital element
Path to a sustainable future
Good journalism is good business
Good journalism is good business
Empowering members to build market-leading international businesses
at PressDisplay