The WMM Guide to Licencing & Syndication - 22 Jul 2016
LICENSING & SYNDICATION explained
Chapter 2
Chapter 5
Chapter 6
Chapter 8
Chapter 4
Chapter 9
Chapter 1
vi Sample photographer’s
agreement
x Cross-border launches 2010-2011
Chapter 7
Chapter 12
viii Sample digital licence
agreement
vii Sample print licence
agreement
Figure 4: An international magazine network: revenues, costs and profits over time
Figure 10: How a 9% royalty rate on net revenues is the same as 5% on gross revenues
ii Sample business plan template
Chapter 3
Chapter 10
Chapter 11
Figure 2: International strategies – the Risk / Reward Ratio
Figure 3: How a licensed title can outperform its local sister title
v Sample author’s agreement
Figure 1: First international editions of selected brands
ix Trademark classifications
International organisations
FIPP national associations
INTRODUCTION
Figure 5: Advantages and disadvantages of licensing
iii Sample letter of intent
Figure 8: Adapting content tone to the territory
i Sample tender sheet
iv Sample term sheet
Figure 7: Why working with partners makes sense
Figure 9: Adapting design to the territory
FIPP publications
PREFACE
FIPP suppliers
xi Tax on print
Contributors
FIPP events
Figure 6: Key brands tool
About us
A brilliant start for intrepid publishers
New era of publishing offers a licence to thrill
Break for the border
Figure 1 First international editions of selected brands
Figure 1 (cont.)
Figure 2 International Strategies – the Risk / Reward Ratio
Is international publishing for you?
Figure 3 How a licensed title can outperform its local sister title
Figure 4 An international magazine network: revenues, costs and profits over time
Figure 5: Advantages and disadvantages of licensing
DUE DILIGENCE
The asset test
The asset test
The value of know-how
CONTENT MANAGEMENT SYSTEMS (CMS)
Figure 6 Key brands tool
Under starter’s orders
Under starter’s orders
FACE-TO-FACE
Think global, act local
Think global, act local
Figure 7: Why working with partners makes sense
Figure 8: Adapting content tone to the territory
Figure 9: Adapting design to the territory
Looking for commitment
Looking for commitment
Travellers’ checks
RELEVANT CONTENT FOR LOCAL READERS
Windows of opportunity
Windows of opportunity
digital magazines
Cyber law takes shape
OWNERSHIP
Figure 10: How a 9% royalty rate on net revenues is the same as 5% on gross revenues
Joint venture arrangements
The marriage
Reaching out
Tomorrow’s world
PURE PLAY DIGITAL MAGAZINE LICENSING
Licensor use of licensee assets
ABOUT YOUR PROPOSED EDITION OF
TENDER SHEET TO PUBLISH
Sample business plan template
Sample business plan template (cont.)
DEFINITIONS AND NOTES:
Sample letter of intent
Sample letter of intent (cont.)
Sample term sheet
Sample author’s agreement
Sample author’s agreement (cont.)
Sample photographer’s agreement
Sample photographer’s agreement (cont.)
Sample print licence agreement
Sample print licence agreement
Sample print licence agreement
Sample print licence agreement
Sample print licence agreement
Sample print licence agreement
Sample print licence agreement
Sample print licence agreement
Sample print licence agreement
Sample digital licence agreement
Sample digital licence agreement
Sample digital licence agreement
Sample digital licence agreement
Sample digital licence agreement
Sample digital licence agreement
Sample digital licence agreement
Sample digital licence agreement
Trademark classifications
Cross-border launches 2010–2011
Cross-border launches
Cross-border launches
TAX ON PRINT: 2011
FIPP NATIONAL ASSOCIATIONS
National and international magazine associations (cont.)
OTHER INTERNATIONAL ASSOCIATIONS
FIPP suppliers
FIPP suppliers (cont.)
Cue Ball would like to thank the following contributing publishers who responded to our questionnaires and other correspondence:
3RD ASIA PACIFIC DIGITAL MAGAZINE MEDIA
RESEARCH FORUM/AWARDS
THE WORLDWIDE MEDIA MARKETPLACE (WMM)
4TH FIPP IBERO-AMERICAN MAGAZINE MEDIA CONFERENCE
FIPP publications
MAGAZINE WORLD
FIPP VITAL GUIDE
GLOBAL RESEARCH UPDATE
DIGITAL MEDIA FACTBOOK
INNOVATIONS IN MAGAZINES WORLD REPORT
WORLD MAGAZINE TRENDS 2011/2012
HANDBOOK ON MAGAZINES AND THE ENVIRONMENT
WMM GUIDE: LICENSING AND SYNDICATION EXPLAINED
PROOF OF PERFORMANCE: THE CASE FOR MAGAZINE MEDIA
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