Native Advertising Trends 2017 - 16 Nov 2017
NATIVE ADVERTISING TRENDS 2017
Welcome to the 2017 edition of our annual report on native trends in the magazine industry
SALES & SERVICES
BUDGETS
INTEGRATION
Do you have dedicated sales teams for native advertising?
What products and services related to native advertising do you provide your customers with?
Of your native advertising revenues, what percentage do you expect will be from print in 2017?
Of your overall advertising revenues, what percentage do you expect will be from native advertising in 2017?
What are your feelings toward native advertising?
How do you price native advertising vs. traditional advertising?
How do you sell your native advertising solutions?
How do you provide native advertising solutions?
Of your native advertising revenues, what percentage do you expect will be from print in 2020?
Of your native advertising revenues, what percentage came from print in 2016?
The percentage of the overall advertising revenue coming from native advertising in 2016 vs 2020
Of your overall advertising revenues, what percentage do you expect will be from native advertising in 2020?
Of your overall advertising revenues, what percentage came from native advertising in 2016?
How likely are you to use native advertising as an advertising or service option?
How important is native advertising to your company?
OPPORTUNITIES & THREATS
MEASUREMENT & EFFECT
ABOUT THIS REPORT
Have you received any customer complaints from working with native advertising?
How do you measure the effect of native advertising?
What are the biggest native advertising opportunities for your company?
Which stage of the buyer’s journey are you creating native advertising for?
How do you label native advertising?
What is your biggest challenge regarding native advertising?
What are your greatest strengths, when it comes to native advertising?
Do you think that native advertising adds value for your readers and viewers?
What do you consider to be the most effective type of native advertising?
INTEGRATION
How important is native advertising to your company?
What are your feelings toward native advertising?
How likely are you to use native advertising as an advertising or service option?
BUDGETS
Of your overall advertising revenues, what percentage came from native advertising in 2016?
Of your overall advertising revenues, what percentage do you expect will be from native advertising in 2017?
Of your overall advertising revenues, what percentage do you expect will be from native advertising in 2020?
The percentage of the overall advertising revenue coming from native advertising in 2016 vs 2020
Of your native advertising revenues, what percentage do you expect will be from print in 2017?
Of your native advertising revenues, what percentage came from print in 2016?
Of your native advertising revenues, what percentage do you expect will be from print in 2020?
SALES AND SERVICES
What products and services related to native advertising do you provide your customers with?
How do you provide native advertising solutions?
How do you sell your native advertising solutions?
Do you have dedicated sales teams for native advertising?
How do you price native advertising vs. traditional advertising?
MEASUREMENT AND EFFECT
What do you consider to be the most effective type of native advertising?
How do you measure the effect of native advertising?
Which stage of the buyer’s journey are you creating native advertising for?
Do you think that native advertising adds value for your readers and viewers?
OPPORTUNITIES & THREATS
What are the biggest native advertising opportunities for your company?
What are your greatest strengths, when it comes to native advertising?
What is your biggest challenge regarding native advertising?
Have you received any customer complaints from working with native advertising?
How do you label native advertising?
ABOUT THIS REPORT
About FIPP
About Native Advertising Institute
at PressDisplay