World Digital Media Factbook - 2013-14 - 22 Sep 2014

Table of content - World Digital Media Factbook - 2013-14 (22 Sep 2014)

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Other Big Data studies . . . . . . . . . . . . . . . .
World Newsmedia Innovation Study 2014-14 .....
Global Digital Media Trends ......
Magazines ................
Mobile, Tablets and Apps .......
Contributors ................
Television ................
Newspapers ............
Big Data for Media ..........
Executive Summary ...........
Digital Media Usage Trends .....
Digital Media Revenue Trends ....
Joongang Daily . . . . . . . . . . . . . . . . .
Tablet usage patterns . . . . . . . . . . . . . . .
Programmatic advertising . . . . . . . . . . . .
Subscription revenue . . . . . . . . . . . . . . . .
E- commerce in magazines . . . . . . . . . . . . .
The developing world: Smartphone’s next frontier . .
Overview . . . . . . . . . . . . . . . . . . . . .
Native advertising . . . . . . . . . . . . . . . .
Augmented reality . . . . . . . . . . . . . . . . .
Mobile usage patterns . . . . . . . . . . . . . . .
VICE . . . . . . . . . . . . . . . . . . . . .
World Journal . . . . . . . . . . . . . . . . . . . . .
Korean Economic Daily . . . . . . . . . . . . . .
Apps usage patterns . . . . . . . . . . . . .
Survey instrument . . . . . . . . . . . . . . . . .
What is the Big Data payoff? . . . . . . . . . . . .
CCTV . . . . . . . . . . . . . . . . . . . . . . .
About the study . . . . . . . . . . . . . . . . . .
Innovations and disruptions . . . . . . . . . . . .
Changes in TV viewing . . . . . . . . . . . . . . . .
Video use . . . . . . . . . . . . . . . . . . . .
Mobile and tablet usage . . . . . . . . . . . . .
Internet Usage Trends . . . . . . . . . . . . . . . . . .
U.S. Advertising market . . . . . . . . . . . .
Marketing studies . . . . . . . . . . . . . . . . . . .
Digital news consumption . . . . . . . . . . . .
Targeting Millennials . . . . . . . . . . . . . . .
Measuring engagement . . . . . . . . . . .
Online Publishers Association subscription report .
Digital device and usage patterns . . . . . . . .
Microsoft’s Global Personal Technology Study .
Impact of revenue decline . . . . . . . . . . .
2014 State of Marketing study . . . . . . . . . .
Big Data for media . . . . . . . . . . . . . . . . . . . .
BuzzFeed . . . . . . . . . . . . . . . . . . . .
Social media and engagement . . . . . . . . . .
Oriella’s Digital Journalism Study . . . . . . . . . . .
Programmatic advertising . . . . . . . . . . . . . .
Newsonomics of mobile-first publishing . . . . . .
The world’s advertising expenditure . . . . . . . .
Subscriptions revenue and paid content . . . . .
Econsultancy’s 2014 Media Growth Study . . . . .
Social media strategies . . . . . . . . . . . .
Internet usage and preferences . . . . . . . .
How does Internet use compare? . . . . . . .
Top priorities for marketers . . . . . . . . . . . . .
E- commerce . . . . . . . . . . . . . . . . . . . .
Nielsen’s U.S. Multimedia User study . . . . . . .
Econsultancy’s 2014 Media Growth Study . . . . . . .
Baidu . . . . . . . . . . . . . . . . . . . . . . .
The process of innovation . . . . . . . . . . . . . . . .
Millennials social media opportunity . . . . . . . .
Regional adspend growth . . . . . . . . . . . . . . .
GLOBAL DIGITAL MEDIA TRENDBOOK 2014
Global media advertising mix
The world’s advertising expenditure
Contribution to global growth in adspend
Global mobile advertising vs mobile app advertising, 2008- 2013
Econsultancy’s 2014 Media Growth Study
U.S. media time spent vs. adspend
Top 10 global websites
Internet usage trends
Priorities for efficiency showing drop of new products and rise of investment in technology
Top internal barriers to growth in media companies, 2013 to 2014
Top growth drivers for media companies in next 12 to 24 months
The process of innovation
The cycle of innovation
The New York Times Innovation report
Big Data for media
ABOUT WORLD DIGITAL MEDIA FACTBOOK 2014-15
Big Data opportunities
2014 State of Marketing study
Top priorities for marketers: Adobe study
Programmatic advertising: Threat or opportunity?
E-commerce surging
Digital media usage landscape
These surging mobile Internet and smartphone trends create game- changing scenarios for media consumers and media companies for a number of reasons:
Apps
Magazines bouncing back
Newspapers lose market share
Paid digital newspaper subscriptions rise
Online Publishers Association subscription report
The world’s media revenue and usage pattern landscapes are changing dramatically in 2014. The constant shift of advertising spend, and device, media and shopping habit changes are driving media companies to overhaul their digital media strategies. World N
Regional adspend landscape
Asia Pacific adspend growth, 2002 to 2016
Latin America adspend growth, 2002 to 2016
% share of adspend, by region, 2013
U.S. large digital media outlet staffing
Impact of revenue decline
Digital device and usage patterns
Internet usage trends
ECONSULTANCY’S 2014 MEDIA GROWTH STUDY
ORIELLA DIGITAL JOURNALISM STUDY
INNOVATIONS IN MAGAZINE MEDIA 2014 WORLD REPORT
PROOF OF PERFORMANCE V2:
WORLD MAGAZINE TRENDS 2014–15
WORLD DIGITAL MEDIA FACTBOOK 2014–15
DIGITAL MEDIA REVENUE TRENDS
NEW YORK TIMES: AD REVENUES DOWN, SUBSCRIPTIONS UP
Targeting Millennials
Reuters Institute’s Digital News Report 2014
Subscription revenue & paid content
Subscription landscape in the United States
Online Publishers Association subscription report
Paid content strategies for mobile
Zogby’s paid content study
NEW APPROACHES TO PAID DIGITAL CONTENT
2014 State of Marketing study
Top priorities for marketers: Adobe study
Ad impact for TV and Twitter campaigns in the U.S.
THE NEWSONOMICS OF MOBILE-FIRST PUBLISHING
PROGRAMMATIC ADVERTISING
E-COMMERCE OPPORTUNITIES FOR THE NEWSMEDIA INDUSTRY
E- commerce in magazines
DIGITAL MEDIA USAGE TRENDS
Internet usage and preferences
How does Internet use compare to other media use?
Video usage
THE MILLENNIALS SOCIAL MEDIA OPPORTUNITY
VICE MEDIA
Social media and engagement
SOCIAL MEDIA: PUBLISHING, SHARING, DISCUSSING AND NETWORKING
BUZZFEED
Social media strategies
Big Data: The next frontier for digital media engagement
Defining engagement
Content engagement
Measuring engagement
Types of engagement
5 SOCIAL MEDIA SITES TO INTEGRATE WITH BRANDING AND MARKETING EFFORTS OF MEDIA COMPANIES
THREE SOCIAL MEDIA TRENDS
Mobile data and infrastructure
Digital news consumption
Nielsen’s U.S. multimedia user study
United Kingdom digital media usage trends
MOST UK JOURNALISTS USE SOCIAL MEDIA FOR THEIR JOBS
BAIDU
MICROSOFT GLOBAL PERSONAL TECHNOLOGY STUDY
Impact of personal technology on economic opportunity
Impact of personal technology on education
Impact of personal technology on health and healthcare
Impact of personal technology on arts and culture
Impact of personal technology on personal freedom
Impact of personal technology on quality of life
The positive effects of technology on children
Should children have more or less access to personal technology?
The negative effects of technology on children
Personal technology’s impact on world and social values
Mobile and tablet ownership, apps access and advertising are surging in the double and triple digits around the world. The unrivalled media growth represents an unprecedented opportunity for media companies to develop content and advertising strategies fo
The developing world: Smartphone’s next frontier
Cheap handsets a driving force
Mobile usage patterns
Mobile devices and operating systems
Tablet usage patterns
Apps usage patterns
Magazines continue to hold steady to their stable performance since recovering from the economic crisis of 2008- 09. Magazine adspend continues to be flat in its No. 1 stronghold, the United States, while in other parts of the world, magazines are losing
Top 25 U.S. consumer magazines’ circulations
VICE: TARGETING MILLENNIALS WITH HIP, VIDEO CONTENT
VICE MEDIA
Programmatic advertising: Threat or opportunity?
ShopGlamour
Global sources of product discovery
E-commerce in magazines
BURDA INTERNATIONAL
HEARST FUJINGAHO, JAPAN
Q&A: MARK HOWARD, CHIEF REVENUE OFFICER, FORBES MEDIA, ON CREATING NATIVE ADVERTISING CONTENT
Native advertising
AUGMENTED REALITY
The newspaper industry in many parts of the world is in systematic decline, the rate of which is expected to accellerate between 2014 and 2018 in developed markets, according to PricewaterhouseCoopers. That said, digital revenue streams including advertis
Subscription revenue growing
WORLD JOURNAL
JOONGANG DAILY
THE KOREA ECONOMIC DAILY
Television continues to be the most powerful advertising medium in every region of the world. Compared to other media, television adspend is continuing its strong lead, according to a 2014 report by ZenithOptimedia.
Global smart TV shipments, 2008-2013
U.S. television landscape
CCTV: CHINA CENTRAL TELEVISION
8 WORLD NEWS MEDIA INNOVATION STUDY 2013-14
THE WORLD NEWSMEDIA INNOVATION STUDY 2013-14
THE WORLD NEWSMEDIA INNOVATION STUDY 2013-14 SURVEY
BIG DATA FOR MEDIA 9
Big Data for media
Big Data: The four Vs
Structured vs. unstructured data
Digital content universe generated by consumers
What is the Big Data payoff?
‘Maslow’s’ hierarchy of Big Data stages
Global data storage costs, 1992- 2013
Media industry’s impact on Big Data
How did we get here?
Global bandwidth costs, 1999- 2013
Virtuous cycle of Big Data content
Global smartphone costs, 2008- 2013
About this study
Big Data: What is it, what kind of data and how much?
Optimising content
THE HUFFINGTON POST
Topics Dec. 2013 HuffPo visitors were interested in
Authenticating comments
Proving the efficacy of new revenue models
Passive personalisation
Adapting technology to help advertisers meet regulations
CIRCA, DATA-DRIVEN MOBILE CONTENT APP START-UP
BUZZFEED
Putting customers at the centre
FINANCIAL TIMES AND FT.COM
dunnhumby winning with retail Big Data
Financial Times access by PC and mobile
Tesco’s best customers
Resistance to embracing Big Data practises
Tesco Big Data strategy and organisation centres around customer
Needs analysis to consumer path-to-purchase tool
Data visualisation
Sacramento Bee’s actionable Big Data strategy
SACRAMENTO BEE, PART OF MCCLATCHY CORP.
Big Data strategy and organisation centres around customer
ARCHANT
Data leakage
Data journalism
BRITISH BROADCASTING CORPORATION
CNN’s approach to data journalism
Training data journalists
CABLE NEWS NETWORK
Data journalism award winners
Data- driven automation in journalism
Rio Grande Valley rolls over Laredo, 6-3
Narrative Science: Turning data to a story
Automating text stories using Big Data technologies
Information Week 2014 study
Critical data for decision-making
Automating video stories using Big Data technology
Top barriers to successful use of Big Data
Big Data studies
Internal Big Data sources
External Big Data sources
Business strategies made in response to Big Data
Big Data and privacy concerns
Inability to leverage Big Data insights in email marketing
Global companies’ data gathering and analytics
Concern over privacy issues
Perceived risks of privacy breaches
Benefits of personal data collection for company executives
Importance of incentives to give up personal data
Consumers notice benefits of personal data collection
How companies collect consumer data
How B2C consumers shield online privacy
Consumers’ perceptions of being observed vs. reality
Where consumer data is collected
Information Week study
How far companies are in customer data journey
Critical data for decision-making
Business strategies made in response to Big Data
Top barriers to successful use of Big Data
KMPG STUDY
Internal Big Data sources
External Big Data sources
The Economist Intelligence Unit study
Key data challenges in businesses globally
Perceived business benefits of employing Big Data initiatives
Types of data insights critical to decision-making
Executives define business’ data strategy
Business departments to receive data capabilities
The state of businesses’ data strategies
Methods for developing insight from Big Data
Processes needed to convert data strategies to reality
Top data insights critical to decision-making
IBM, Saïd Business School study
Company executives describe Big Data business-driven outcomes
Company executives define Big Data
Company executives describe Big Data activity
Company executives describe Big Data sources
Company executives describe Big Data infrastructure
Company executives describe Big Data capabilities
Approximate multimedia messaging file sizes, by type
Big Data adoption stages
Big Data primary obstacles
Big Data adoption sponsorship
Inability to leverage Big Data insights in email marketing
Big Data availability

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