Innovation in Magazine Media 2015-16 World Report - 23 Mar 2015

Table of content - Innovation in Magazine Media 2015-16 World Report (23 Mar 2015)

2015-2016 WORLD REPORT
How to view interactive content
Mobile
DATA
EVENTS
PRINT
ENEWSLETTERS
MOBILE
CONTENT
EDITORS’ NOTE
VIDEO
WELCOME FROM FIPP’S CHRIS LLEWELLYN:
Ad Fraud
Programmatic
SOCIAL MEDIA
OFFBEAT
ABOUT INNOVATION
ABOUT FIPP
Native Advertising
It’s all about timing
Do not read this book...
Is the importance of mobile exaggerated?
Is the importance of mobile exaggerated?
What are the seven mass media?
How to tell if Google thinks your site is mobile-friendly
Native apps vs. mobile web: It’s not an either/or choice
Nine steps to creating a mobile-focused culture
If we don’t do much video, will we be OK?
If we don’t do much video, will we be OK?
Your digital video strategy checklist
Global mobile video traffic
Is data collection, analysis and use in decisionmaking the single most important thing you can do?
Is data collection, analysis and use in decisionmaking the single most important thing you can do?
Who’s doing data right?
Who’s doing data right?
How NPR created its own dashboard
US$147k
Unlocking the value of engaged consumers — the data-driven model
Is content rocket science?
What makes podcasts work?
The top five most creative content apps
Reporting by robots
Learning as content
Is it really monumentally stupid not to have a mobile ad strategy?
Proportion of respondents who say the following happens often or very often
Eight rules for mobile advertising success
Thirteen of the most innovative mobile ads
...Thirteen of the most innovative mobile ads
Will native advertising save or kill your brand?
Will native advertising save or kill your brand?
What IS native advertising?
Some of the best native ads, and why they’re the best
Nine companies to help ramp up your native ad services
The five principals of great native advertisements
Get on the programmatic train, or get run over by it
Get on the programmatic train, or get run over by it
Programmatic in a nutshell
You probably think digital ad fraud doesn’t affect you. Think again.
You probably think digital ad fraud doesn’t affect you. Think again.
Friends in the fight
Strategies to detect & prevent ad fraud
Strategies to detect & prevent ad fraud
Digital ad fraud on mobile
A digital ad fraud lexicon
The Social Media Conundrum. Is sharing all that it’s cracked up to be?
The Social Media Conundrum. Is sharing all that it’s cracked up to be?
Seven social media apps to watch in 2015
‘We’ve written your tweet for you!’
BuzzFeed’s six social media best practices
Are social chats the next big social thing?
Social media on a strict diet
Social media caveats:
Can enewsletters build habits and new revenue?
Can enewsletters build habits and new revenue?
Six tips for enewsletter success
What is the first thing you check online in the morning?
Thirteen tips to make your newsletter mobile-friendly
Thirteen tips to make your newsletter mobile-friendly
It’s showtime, folks! And payday. Events are becoming a substantial source of new revenue
It’s showtime, folks! And payday. Events are becoming a substantial source of new revenue
Five magazines nailing events
Best practices: Event ethics
The eight categories of events
Thirteen great event planning tips
Taking to the clouds to deliver true value
Taking to the clouds to deliver true value
How can print compete with digital? Imagination & creativity!
How can print compete with digital? Imagination & creativity!
Print launches look at drones, mud racing, vaping, fashion and more
10 Kickstarter magazines aiming to eat a little of your lunch
Can print still surprise and delight?
Can print still surprise and delight?
Good journalism is good business
Sharing ideas and insights

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